Growth and profitability are key drivers to business success. By acquiring and retaining customers, a company’s value becomes a solid engine that promotes cash flow consistency and team productivity.
However, skyrocketing client acquisition based on naive assumptions is an uphill battle. Paired with the age of digitization and the surge of more advanced technological capabilities, growth and marketing teams can no longer make decisions based on retrospective, proxy-based metrics.
Up until recently, companies and investors acquire clients using growth-at-any-cost models. In layman’s terms, getting more customers regardless of profitability has always been the trend. However, the dramatic shift in the market due to factors like inflation costs and privacy restrictions in iOS have made this business model increasingly difficult, highly inefficient, and devastatingly costly. Simply put, bulking up one’s company with clients, regardless of value, will a) alienate customers; b) burn out employees and c) plateau business growth.
These factors have compelled forward-thinking companies both in the private and public sectors to shift gears and adapt to AI-powered actions that propel growth in all organizational facets – from acquiring clients to lifecycle marketing. Now, their goal is to drive profitability instead of growing just for the sake of it. Voyantis, a revolutionary tech startup, aims to bridge this gap by helping companies gain and retain customers of the highest value.
Disrupting Growth-At-Any-Cost with AI-Powered Solutions
Founded in 2020, the inception of Voyantis began with the noticeable challenges that marketing and growth leaders face due to obsolete business models. The lack of R&D resources made it difficult for leaders to analyze and utilize data to make verified, time-sensitive, and cost-effective decisions. Hence, activating profitability, particularly in client acquisition and retention, became exponentially challenging.
With Voyantis’ superior predictive AI solutions, LTV-based growth model, and actionable insights from thousands of data points, maximizing a company’s potential to achieve utmost profitability is now possible to efficiently achieve exponential profitability.
Foresight: The Predictive Analysis Solution
Foresight, Voyantis’ predictive analysis solution, allows businesses to predict the future value of channels, campaigns, and ad sets. This enables leaders to gain foresight of every user’s value in 6 months so they can immediately evaluate the effectiveness of media spend across multiple KPIs through a dedicated dashboard that visually displays performance data. What’s more, bids are easily adjustable based on LTV and ROAS predictions, making target returns achievable.
Maximize Campaigns Through Signal Optimization
Voyantis’ AI-powered predictions allow businesses to achieve maximum LTV through autonomously optimized acquisition campaigns. From highly effective tROAS to value optimizing tools, this state-of-the-art solution enables leaders to make decisions based on verified data. Even better, this machine learning-driven codeless solution requires no engineering resources, making this permission-based integration simple, fast, and cost-effective.
Generate LTV-Based Audiences
Voyanti’s ability to predict every user’s future value and propensity is its key feature. This allows companies to leverage user-level intent and LTV predictions, making it possible to generate real-time audience seeds for lookalikes. Simply put, companies can get more customers similar to their best ones.
Assuming that growth and profitability are synonymous is a huge gamble. While they’re both complementary, they’re also radically different. Never allocate time and resources to customers who would never purchase; invest in those who could potentially add value to the company.